Sex Sex And Sex Essay - 1677 Words

Sex and sex culture has become more casual and easier to discuss over the years. With pre-marital sex becoming more acceptable, there’s been an influx in â€Å"hooking up†, one night stands, and even rape and sexual assault. Sex was solely meant for procreation circa 1900’s but over time sex has regained its true connotation of being pleasurable but with a stigma. Sex nowadays has become more of a male thing. With society being heavily satiated in the media, women are now seen as objects. The pleasure in sex is no longer mutual for both men and women, especially in today’s hookup culture. Due to the constant portrayal of women being sex symbols in adverts and television, it’s almost unconsciously ingrained in both women and men’s minds that women are meant to pleasure men. This filter on women has drastically altered sex for women and has also made it dangerous to even be a woman in public. Sex overall has become a male thing due to the medi a, which has changed the way both men and women see women. Due to magazines like Maxim, women have become highly objectified. This has caused men to only seek what he wants from a woman, especially within society’s current hookup culture. Magazines and ads have made it easier for people in society to accept masculinity ideology as well. L. Ward stated, â€Å"because traditional [masculinity ideologies] focuses on the power of the male sex drive, on men as sexual agents and imitators and on women as sexual objects and gatekeepers, then greaterShow MoreRelatedSex And Gender Socialization : Sex1174 Words   |  5 PagesSex and Gender Socialization Sex as explained in â€Å"Essentials of Sociology: A Down-to-Earth Approach†, is that sex is a biological characteristic that distinguishes females and males, consisting of primary and secondary sex characteristics (Henslin, 2015). Gender is the behaviors and attitudes that society has put into place for people to act their sex. Girls act like girls and boys act like boys. The sociological significance of gender is that it is a device by which society controls its member.Read MoreSex Drive : The Power Of Motivation For Sex1136 Words   |  5 PagesSex Drive Introduction Sex drive denotes the power of motivation for sex. Most diverse research and investigations show that males have extra recurring and strong carnal needs as compared to females, which is revealed in impulsive sex feelings, diversity and frequency of erotic imaginations, expected intercourse frequency, preferred sexual partners, desire for different sexual acts, masturbation, inclination to give up sex, instigating against declining sex and sacrificing for sexual intercourseRead MoreMaking Sex, A And Of The One Sex Model Essay1533 Words   |  7 PagesUnit Two Sex is a complicated topic for a variety of reasons; one of which is how he differences between men and women are described and explained. In Laqueur’s book, Making Sex, a discretion of the one sex model is given along with several contributing factors to the shift to a two sex model. In this paper I would like to touch on some of the influences given in the book and out as evidence for my own interpretation of how our current model developed. With the coming of the modern age came aRead MoreOpposite Sex1076 Words   |  5 PagesNaidalys Saez Professor Fernandez Enc 1102 13 September 2011 â€Å"The opposite sex† In this story, it is about â€Å"a professor who assigned an in class essay on how each would spend a day as a member of his/her respective opposite sex† (Steven 742). When he assigned this essay to the students the females took it immediately, while the male students were dazing around and procrastinating on the subject (Steven 742). Throughout the whole story, as the reader you see it falls down to the categoryRead MoreSex Is A Sex Offender Or Not?1167 Words   |  5 PagesMost sex offeneders are male. Aileen Wuronos is one serial killer the residents of Florida have look to in both horror and fascination since it first happened. The question proposed is whether or not Aileen Wuronos is considered a sex offender or not. At first I didn’t believe she should be considered a sex offender, but after doing more reading on her cases and her as a person I changed my mind and believe that she is in fact one of the few female sex offenders. I thik she is just a cold bloodedRead MoreSex, Love and Conversation1102 Words   |  4 Pages Deborah Tannen’s: Sex Lies and Conversation When in a relationship things can be very difficult, like in any other situation there are ups and downs. Deborah Tannen has set out to explain and try to justify the increasing divorce rates in America. Through many social realizations and scientific studies, Tannen is able to make a case on why the divorce rate has increased throughout out the years; Wives believe that their Husbands are no longer listening to them. Women have divorced their husbandsRead More Heredity and Sex Essay1633 Words   |  7 PagesHeredity and Sex When analyzing the major accomplishments of the 20th century it is imperative to include the achievements in biology, which have revolutionized our understanding of life’s process and of disease. Already in the second half of the 19th century implications to future progress in the biological world were being made. Darwin had outlined the evolution in animal species, Mendel had discovered some basic rules for inheritance, and Weissman and other embryologists were beginning toRead MoreThe Sex Of Sex Work1343 Words   |  6 PagesThe world of sex work has been around for countless years. Hollywood portrays it as a normal way of life in all the cowboy movies and put a glamorous feel around it. However, Hollywood is about selling dreams and fantasy, though the reality is quite different. The reality is that sex work is dangerous. The act in and of itself is not usually dangerous, nevertheless, the situations in which it needs to be conducted are. Today’s sex work incorpo rates more than just prostitution; the adult film industryRead MoreEssay On Biological Sex971 Words   |  4 Pagesvs Biological Sex-The Bathroom Bill There’s an ongoing battle in the State of Texas over who should be allowed to use public restrooms. Specifically, which restrooms should transgenders use. There’s strong opposition to legislation regulating bathroom use. Many Texans argue we should all use restrooms based on our biological sex (sex as stated on our birth certificates) but there is strong opposition arguing we should be able to use restrooms based on our Gender Identity (what sex one identifiesRead MoreChoosing The Sex Of Their Offspring1788 Words   |  8 Pagesshould not be allowed to choose the sex of their offspring. Some may argue however that there are many benefits to choosing the sex of their offspring, such as family planning, control or avoiding genetic disorders, and overall parental gratification. By being able to choose the sex of one’s child, families can, in theory, accurately plan how many boys or girls they birth, when they desire to produce them, and how spread apart the children are in age. By choosing the sex of their children, parents fundamentally

The Divorce Rate Of Divorce - 1123 Words

From the past to present, people all over the world have determined to live together, which is called â€Å"get marriage† in another word, so that they depend on for living each other. Nevertheless, some couples are unable to maintain their relationship, therefore they choose divorce, which is one of the solutions to cope with problems between husband and wife. Furthermore, most people think carefully before they get marriage. However, the divorce rates trend to continually increase nowadays, thus it might be argued that divorces can be taken place easier than the past. In the United States, researchers estimate that 40%–50% of all first marriages, and 60% of second marriages, will end in divorce. Divorce has always been present in American society. Although divorce has always been a concern, it has become more common in the last 50 years. The highest divorce rates ever recorded were in the 1970s and early 1980s. Since then the divorce rate actually has decreased a litt le, but it still remains at a historically high rate. There are some well-known factors that put people at higher risk for divorce: marrying at a very early age, less education and income, living together before marriage, a premarital pregnancy, no religious affiliation, coming from a divorced family, and feelings of insecurity. The most common reasons people give for their divorce are lack of commitment, too much arguing, infidelity, marrying too young, unrealistic expectations, lack of equality in theShow MoreRelatedDivorce Rate And Divorce Rates1224 Words   |  5 PagesDivorce rate also known as divorce demography, which is the study of demographic factors that impact divorced as a social phenomenon, the divorce demography can clearly evaluate and reflect the marriage stability and happiness index of certain countries or area and that is the reason why data statistics of divorce rate is important. According to ONS (Office of National Statistics), the divorce rate has not been t hat low since 1974, when it was 0.9%. The number of divorces in 2014 was declined toRead MoreDivorce : The Divorce Rate1662 Words   |  7 PagesThe divorce rate, while fluctuating over time, has reached high percentages lately. As Coltrane and Adams posit, the high divorce rates are due in part to the fact that the expectations of marriage are high in high esteem. When it does not work out, people are anxious to try again to find the perfect partner. Divorce is what allows people that opportunity (Coltrane and Adams p. 201). However, the intricacies of divorce are complicated. Much of the conversation of divorce is focused on fault andRead MoreDivorce And The Divorce Rate Essay1537 Words   |  7 PagesIntroduction In the last 25 years, divorce has become a major issue in American society. Since the turn of the century, the divorce rate has held steady between 4.0-3.2 divorces per 1000 people per year (National Vital Statistics System, 2015). With this rising divorce rate, more children are living between parents, or in single family homes, and many of these children have been exposed to altercations between parents, as well as rough custody battles and divorce settlements. Traumatic experiencesRead MoreThe Divorce Rate Of Japan996 Words   |  4 Pages Divorce Ever since the 1950’s, the rate of divorce has been increasing immensely to a degree that it is becoming socially acceptable. It is losing its stigma as well. Most divorces in the world have similar reasons and statistics as to why divorce is becoming more common, but also have some differences. For instance, Japan’s divorce rate is at 27% whereas Russia has a higher divorce rate around 60% due to some of the same controversial reasons. Japan’s divorce is still fairly lower than theRead MoreHigh Divorce Rates1163 Words   |  5 PagesWhy is the Divorce Rate So High? Intro to Sociology April 25, 2006 A question that has been plaguing sociologists for years is the issue of high divorce rates. Since the 80s there has been an extremely high rate of divorce in our country. In statistics I found from 2004 the percentage of divorce was at 47(NCHS). This question has been studied vigorously, sociologist have looked in every direction for one solid reason that our divorce rate is so high, even compared to other developed countriesRead MoreThe Divorce Rate Of America959 Words   |  4 PagesDivorce Rate Throughout time, practices that were once never used, become more common. In the 1600s divorce was a forbidden practice or a last resort. Since then, laws have changed, and so hasn’t the stigma related with divorce. The guilt and fault that divorce once carried has vanished. According to the book Should I Keep Trying to Work it out, â€Å"In the United States, researchers estimate that 40%–50% of all first marriages will end in divorce or permanent separation. The risk of divorce is evenRead MoreHigh Divorce Rates1469 Words   |  6 PagesFamily Institution (High Divorce Rates) Have you ever been to a traditional wedding? They are the most beautiful breath taking experience that you have ever seen; many symbols like the exchange of rings, uniting candle, flowers, bride’s maids and best man, and the bride in a beautiful white dress. Also weddings are a lot of fun too. They are the start of a family institution. On the flip side they are expensive and stressful for the couple at hand and the odds of staying together are onlyRead MoreDivorce Rate And Marriage Rate876 Words   |  4 PagesAccording to recent statistics, there are more divorces now than ever before. At the rate things are going, the divorce rate may soon surpass the marriage rate. There are many reasons for such a high divorce rate, but one of the main ones is that people do not realize what they are getting themselves into when they marry. Couples do not realize that marriage is a job that must be worked at continuously in order for it to go well. Because many couples marry for the wrong reasons, a breakdown in communicationRead MoreEssay about Divorce Laws and Divorce Rates2151 Words   |  9 PagesDivorce laws in the United States are significantly more lenient today than they were many years ago, especially during that of the WWII era. A marriage defined by Merriam-Webster is a legally sanctioned contract between a man and a woman to be together for life. This definition is not so far from that of the religious definition of marriage. From a religious stand point, however depending on your specific religion, marriage is meant to be a union of a forever relationship even through eternity.Read MoreA High Rate Of Divorce Essay892 Words   |  4 Pagesâ€Å"When you look around this building [district office], you will see a high rate of divorce. I’m certain that significantly more than 50% of district administrators here are divorced. I am part of this statistic. At this level of leadership, there are many tolls on personal relationships. We are d iscussing a 24-7 job with high and very public expectations.† –P3 Marital trajectories found within couples who are dominated and led by a strong women are often alarming. Participant 3 described this

Principle for Business Practice

Question: Discuss about thePrinciple for Business Practice. Answer: Introduction Human resource management (HRM) is an essential element of all business organization. Human resource management is a process within the organization that focuses on the recruitment and management of human resources. The HRM management in the company works to provide necessary tool, support and training for smooth operation of business (Oke, 2016). The role of HRM managers is to recruit people, train them, and encourage effective communication, performance appraisal and promoting workplace safety. This business report gives a review of one public sector Company called SingTel and analyzes the human resource management relevant to its area of business. It will provide explanation about two elements of HRM in the company. Finally it will evaluate the strength and weakness of Companys approach towards selected elements of HRM. The SingTel is a major public sector company which is owned by investment company Temasek Holdings. This company is also listed in the Singapore Stock Exchange. It is a major telecommunication company of Singapore and largest provider of mobile network. Currently it has about 600 million consumers both in Singapore and different parts of the world. It provides ISP service (Internet Provider Service), fixed telephone line service, mobile networks and IPTV (Internet Protocol Television) service. It has also expanded its share in other countries such as Telco Optus in Australia. Temasek Holdings is a major investor in its business and it is also regarded as the largest company in terms of market capitalization (Company Profile Singtel, 2016). Responsible HRM of Singtel The Singtel Group emphasize the fact their consumers and suppliers plays a key role in the improvement of social and environmental performance. In order to promote a transparent and ethical environment, they ensure that their labour workers adhere to minimum set standard for code of conduct for labour (Stredwick, 2013).Singtel values the contribution of their employees and maintain a collaborative culture to provide equal opportunities and growth for all. The challenges and opportunities at work in Singtel help employees to develop professionally in the field. Responsible HRM is a process that enables most effective use of human resource to achieve both personal and organizational objectives. An HRM manager at SingTel has the responsibility to plan human resource, develop and maintain a qualified workforce. The Singtel Code of Conduct describes how they manage the multicultural environment with different groups of people. This principle is applied both internally and externally in th eir business operations. Their focus is on a vibrant and inclusive workforce where each employee engages to improve the globalized market and provide ideas for innovation (Chen, 2014). Their approach for human resource management and inclusion strategy includes the following: Respecting varying skills of employees- They recognize that all employees are valuable and will provide long-term opportunities for the success of the company. They support each employee to promote an inclusive workplace and allow opportunity for employee development. Managing multigenerational workforce- To transform Singtel into a dynamic and innovative organization, they synergistically tap different views of multigenerational workforce and add their values in the successful operation of business. Multicultural awareness- To create a strong position in a globalized marketplace, they cherish the global workforce to make strong connection with diverse range of customers and suppliers from different regions of the world. Supporting a balanced workforce- The managers at Singtel aim is to maintain a balanced workforce by providing equal opportunities and equitable remuneration structure without any bias. They also have health, safety and environment policy in place to provide a safe work environment to all employees (Ulrich, 2013). Strength and Weakness of Singtels Approach to Responsible HRM The strength of responsible HRM at Singtel lies in their policy for safety and welfare of employees. This is evident from the fact that they have taken action for resource conservation and pollution prevention. Every employee is also responsible to commit to this safety policy. To make this commitment possible, they have clearly stated that this will be possible by adopting the following practices in their workforce- Understanding of Singtels code of conduct guidelines and regulation for safe working environment. Inducing a conducive work environment to promote collaboration and development of staffs. Promoting a culture so that all employees commit to adhere to standard of safety and work practices within our operations. Supervising employees and assessing any hazard in work place. Report and taking action against any work-related accidents. Implementing sessions to identify work related stress and address issues of employees. Inculcate in employees the quality of accountability and continuously monitor performance to achieve Singtels target. Making resource available for safe practice at work and gain the confident of employees as well as the consumers (Ang, 2014). Singtel has strong competition from other telecom companies like Telstra, StarHub and many others. The weakness is seen due to strong competition present in the market and the need to continuously change HRM strategies. Hence managing human resource in face of increasing competition becomes challenging for Singtel. More variation is required for effective interaction of HR strategies. They face threats from new technological advancement which has the ability to bypass local telecommunication signal for making overseas call (Fleming, 2012). This can take away Singtels major source of income. A talented and multi generational staff may help in solving this kind of issues in the organization if they are professionally committed to the organization. Corporate Social Responsibility of Singtel Another important element of HRM is the approach that companies take for social responsibility. This approach promotes economic, social and environmental benefits for all stakeholders involved in the company (Sharma, 2013). The main goal of SingTel is to become the best global company for telecommunication in the world. Through their operation in Singapore and Australia, they provide a variety of service across different platforms (Huat, 2015). According to the Singtels sustainability report for environmental, social and economic progress, they have worked - To promote corporate transparency by focusing on customers and employee satisfaction, promoting innovative ideas and efficient service delivery. They seek to improve the quality of life of people by their unparalled network and giving them easy access to life activities. They provide innovative solution for sustainable business growth by launching business portal for customers and eliminating paper transaction. Through their strong and inclusive employees, they have seized new business opportunities and gained from talented staff and modern resources. Through the Code of conduct and conflict of interest policy, they have made efforts to reduce fraud and reduce risk of conflict among employees. They have actively promoted products and services that increase resource efficiency and productivity. In terms of social responsibility, they have enhanced low-carbon innovative services by replacing physical objects through their technology. It has helped to reduce the impact on environment and promote low-carbon emission. For example with the advent of digital music download, material waste is reduced due to reduced number of compact disc (Huat, 2015). To provide a pleasant buying experience to their customer, they have trained their staff to make customers aware about contract terms and penalties imposed in different condition (Pang et al., 2015). Strength and Weakness of Singtels Approach to Corporate Social Responsibility The Singtels approach to social responsibility has its strength and weakness too. The strength can be seen from different reports in different sectors. For example, they have promoted economic responsibility by reducing customers operating cost by 70%. For their pledge for maintaining safe and healthy environment at workplace, they worked to create understanding with fair employment practices and involving multigenerational workers. They have played a role in environmental safety by saving electricity. Their target was to save electricity by 6.54 GWh, but they have managed to achieve 9.35 GWh by their commitment. They have also worked for the community by raising donations for children through the Singtel Touching Lives Fund. The staff at Singtel has come forward to assist victims of natural disaster. For example, when there was flood in Australia, the Singtels staff got involved in relief efforts and making appeals for donation (Cheng et al., 2014). Strength of their approach is the fraud prevention programme through which they conducted briefing sessions to make employees aware of their annual declaration for conflict of interest and compliance with code of conduct. They also have accessible channel to identify fraud, corruption and dishonest practice at Singtel premise. The weakness seen in the approach to social responsibility is that the Singtels touching lives programme raised many ethical issues due to the manner in which commercialization of products was done (Patrick Sim, 2015). Conclusion From the brief report on approach taken by Sintel, the leading telecommunication company of Singapore to tackle human resource management issues, it can be concluded that employees are the backbone of the organization and looking into their issues is essential for the progress of business. It discussed two elements of HRM-responsible HRM and approach to social responsibility that Singtel had taken to address human resource issues in the organization. They have recognized the fact that the staffs play a key role in the development of the company and so they took different initiative to provide support for the welfare of the human resource. The analysis of strength and weakness in the system gave an idea about what the company has managed to achieved and where they have failed. Good working condition promotes employee retention and engagement in job. Reference Ang, P. H. (2014). cation and Information and director of the Singapore Internet Research Centre at Nanyang Technological University in Singapore. His research is in the areas of Internet governance and media law and policy. In 2004, he was appointed by the UN secretary general to the Working Group on.Policy and Marketing Strategies for Digital Media,19, 297. Chen, C. C. (2014). Corporate governance of state-owned enterprises: an empirical survey of the model of Temasek Holdings in Singapore.Singapore Management University School of Law Research Paper, (6), 1-29. Cheng, B., Ioannou, I., Serafeim, G. (2014). Corporate social responsibility and access to finance.Strategic Management Journal,35(1), 1-23. Company Profile - Singtel. (2016).Www1.singtel.com. Retrieved 20 September 2016, from https://www1.singtel.com/about-us/company-profile.html Fleming, P. (2012).The end of corporate social responsibility: Crisis and critique. Sage. Huat, C. B. (2015). State-owned enterprises, state capitalism and social distribution in Singapore.The Pacific Review, 1-23. Oke, L. (2016). Human Resources Management.International Journal of Humanities and Cultural Studies (IJHCS)à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ ISSN 2356-5926,1(4), 376-387. Pang, A., Mak, A. K. Y., Lee, J. M. (2015). Communicating Corporate Social Responsibility in Singapore: Toward More Effective Media Relations. InRole of Language and Corporate Communication in Greater China(pp. 127-148). Springer Berlin Heidelberg. Patrick Sim, M. M. (2015). A Review of Corporate Social Responsibility: SingTel Touches Lives.J Account Mark,4(137), 2. Sharma, B. (2013). Contextualising CSR in Asia: Corporate social responsibility in Asian economies. Stredwick, J. (2013).An introduction to human resource management. Routledge. Ulrich, D. (2013).Human resource champions: The next agenda for adding value and delivering results. Harvard Business Press.

The Step-by-Step Guide to Finding, Vetting, and Hiring Freelance Writers

Content creation is the biggest challenge in content marketing. That’s why over 60% of companies outsource their content creation. But outsourcing your content writing to freelancers doesn’t mean you’re off the hook entirely. You still need to find, vet, and hire the right writers. While creating a team of writers may seem like a daunting task, we’re here to take the sting out it by breaking down the key questions and considerations at each step from start to finish. Let’s jump in. Free Actionable Bonus: Looking to outsource your content writing? Get the complete guide to finding, vetting, and hiring freelance writers Step 1: Understand Your Priorities The first step in hiring a freelance writer is knowing what you’re looking for. You’ll get better results in the long run if you know your goals before hiring. At step 1, answer the following questions: What type of content do you need? Ongoing blog posts, an in-depth white paper, website copy, or something else? How much input will you need to give? For more complex topics, you’ll need to communicate more with the writer to ensure they understand your goals. Do you need to use more than one writer? Using several writers means you can tap into a variety of writing styles and maximize your content output. At this stage, you’ll also want to decide between hiring in-house writers or freelance writers. Step 2: Set Your Budget Once you have an idea of the type, complexity, and quantity of content needed, you can start to budget out how much to spend on each piece of content. Creating a content calendar can be helpful at this step because you can easily see the cadence of your content and make adjustments as needed. Here are some ballpark figures to get you started: Social media posts: $5 to $25. Blog posts or website pages: $25 to $250. Video scripts: $100 to $500. Ebooks or white papers: $250 to $1,000. Of course, prices will vary depending on a few things: Writer experience. Content length and complexity. The level of keyword optimization. How soon you set the deadline. Whether it’s a one-off project or a long-term deal with the writer. You pay for quality. While $1,000 for a single white paper may sound like a significant investment, a well-written white paper can help generate your business a considerable amount of revenue. Step 3: Finding Freelance Writers The next step to building a content team is finding freelance writers. Some of the most effective places for finding writers include: Job boards (Indeed or Craigslist) Social media (LinkedIn) Content writing service (Constant Content) Job Boards Job boards are nice because you can describe what you’re looking for and let writers come to you. But that said, there are some drawbacks to this tactic. For one, top-quality writers don’t typically use these sites. While that may not be an issue for more straightforward content, if you’re looking for an expert writer then you’re not likely to find them on Craigslist. Pros: You may find a local writer that you can meet in person. Posting jobs is relatively cheap or free. Cons: You have to evaluate the authenticity and quality of writers yourself. Freelancers often attach additional costs to the final project. High-quality writers are hard to find. You have to do your plagiarism checks. Social Media Another easy way to find writers is by searching LinkedIn or Facebook for the job title â€Å"Freelance Writer†. Looking for writers on social media is helpful because you can easily click through to their profile which typically also includes a link to a portfolio of some kind as well. The downside with social media is that it is very time consuming and there isn’t any quality screening. Anyone can make their LinkedIn title â€Å"Freelance Writer,† so you’re going to have to sort through some junk to find the gems. Pros: You can search for individual writers who specialize in your industry. If you find a quality writer, you can develop a close working relationship. Cons: You have to judge the quality of writers yourself. An individual may only write for specific industries. Prices and content quality vary significantly. You have to do your plagiarism checks. Get a weekly dose of our best content marketing tips, trends, and insights. Email address: Leave this field empty if you're human: Content Writing Service In most cases, your best option for finding freelance writers is with a content writing service. The advantage of these websites is that you have access to browse thousands of freelance writers in a single place. Rather than hunting around on social media or waiting for writers to respond to an Indeed posting, with sites like Constant Content you can filter down thousands of writers using categories and keywords. Ideally, you should also be able to hire and manage the writer directly within the platform, so you’re not trying to manage a team through spreadsheets and email chains. Pros: You have access to a wide selection of dedicated freelance writers. You can read writer bios and receive samples of work beforehand. The platform performs plagiarism and editorial checks. You can communicate with writers through the agency. You can receive multiple submissions from different writers and choose the best. Payments are securely handled by the service provider. Cons: You need to know what kind of writers you’re looking for. You have to submit clear briefs to writers. You may have to pay a little more for high-quality content. It may take longer to learn how the platform works. Step 4: Evaluating Multiple Writers to Pick the Best Ones Before committing to working long term with a writer, it’s a good idea to test out a writer with a paid job. You can evaluate their writing and communication skills, and it will give you a good insight into whether you’re going to work well together. While what exactly you’re looking for will depend somewhat on the type of content and your industry, there are some overarching writing skills you can use to evaluate multiple writers. 1. Industry Expertise There was a time when generic filler content was enough to get by, but those days are long gone. Your audience has higher standards now and so do search engine algorithms. Today, a good content marketing strategy means you’ll have to demonstrate thought leadership and expertise in your niche to get noticed. To do this, you’ll ideally want to find a writer with subject matter expertise in your industry. It’s worth noting that not all industries require the same level of expertise. For example, companies in broad, well-known industries may want to hire a writer with a little less industry knowledge but more engaging writing. 2. Writing Experience Let’s face it: the more a person does something, the better they get. Writing is no exception, so it’s important to look for a writer with proven experience. Checking out a few writing samples is a great way to get a feel for a writer’s skill level and attention to detail. Look at their grammar and word choice and consider the overall flow and readability. You also want to check to see if the writer has experience with specific types of content you’d like them to write; sometimes a writer who can craft amazing blog posts may not have the same knack for writing landing pages. 3. Research Skills As there is a lot of misinformation out there, you need a writer that can distinguish between strong sources and less-than-reputable ones. Your content has a big impact on your business’s credibility and reputation, so you want to make sure that it’s always well-researched and accurate. Excellent research skills are critical in a content writer – in addition to cutting through the clutter to find reliable resources, they also need to choose the facts and figures that are most relevant to the topic. 4. Style and Adaptability From writing style to shifting priorities, good writers need to be adaptable and easy to work with. For writing style, they need to be able to flex to fit your brand’s identity and fit the tone with a piece’s intended purpose. They also need to be willing and able to adapt to your team’s content generation process so you can trust that the content you receive is on time and of high quality. Step 5: Managing Freelance Writers Managing a team of writers doesn’t have to be all that complicated. Simply by communicating effectively and providing constructive feedback, you can avoid the majority of headache and hiccups that most content teams experience. Communicate Clearly The best way to build a robust writer-client relationship is through clear communication and respecting the writer’s needs. Key things to communicate include: An outline of your business. The goal of the project. Your target audience. The style and tone of writing required. The structure and any formatting preferences. Source material that needs to read beforehand or referenced in the content. Content deadlines. How you want to communicate with the writer. Provide Feedback It often requires some back and forth to achieve the best results, so don’t be afraid to ask for changes if a writer hasn’t followed your brief. And give the writer positive and constructive feedback; it will improve your working relationship and the quality of future content. The Bottom Line Between finding, vetting, and hiring freelance writers, building a content team can be daunting at first. But even if you have to test out a few writers before you find a good fit, making a solid team is well worth the effort. Constant Content is a content creation service that specializes in creating high-quality, unique content for businesses. Our easy-to-use, collaborative platform and managed enterprise services allow us to help businesses of any size to scale and improve their content creation. Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions, and other assets to tell your brand story, drive SEO and win sales.